Why Apparel Brands Should Care About GXS Catalog

GXS Catalog, now a part of OpenText Business Network, is a cloud-based data pool designed for Global Data Synchronization Network (GDSN) compliance. It's used by thousands of top retailers and suppliers globally—supporting over 600 product attributes and facilitating the secure, standardized exchange of product information.

Key benefits for apparel companies include:

• Data Accuracy Across Channels: Avoid mismatched or outdated information by centralizing updates.
• Retailer Compliance: Many large retailers like Macy’s, Walmart, and Nordstrom require vendors to use compliant systems like GXS.
• Time-to-Market Reduction: Streamlined onboarding of new styles and products across various sales outlets.
• Lower Operational Costs: Reduced manual labor and fewer data-entry errors.
• Better Consumer Experience: Accurate size, color, material, and inventory data improves trust and conversion rates online.

According to OpenText documentation, fashion-specific fields like garment measurements, style groupings, color mappings, and seasonal indicators are critical to supply chain partners, especially for replenishment and drop-shipping operations.

How AIMS360 Amplifies the Power of GXS Catalog

AIMS360 is a fashion-focused ERP system built to handle the complexities of the industry—meaning it “speaks the language” of apparel businesses. By integrating directly with GXS Catalog, AIMS360 enables automated, attribute-rich product feeds that meet the standards retailers require, without the need for redundant manual uploads.

Here’s what that looks like in action:

Attribute Management Made Easy

AIMS360 structures key fashion attributes that GXS supports:

• Season & Collections – Organize and filter products by season for timely launches.
• Divisions & Grouping Codes – Segment your product line by categories, genders, brands, or business units.
• Style-Color-Size Matrix – Capture every SKU variation for inventory, merchandising, and digital catalogs.
• Custom Fields – Flexible attribute setup for use cases like “Fabric Type,” “Made in USA,” or sustainability tags.
• Weights & Dimensions – Crucial for automated logistics and drop-ship fulfillment.

Real-Time Data Synchronization

Whether you're selling through Zalando, Nordstrom, or Shopify, your product data stays consistent—AIMS360 pushes updates directly into GXS, ensuring your data stays clean, compliant, and complete.

Business Implications: Why This Matters

As e-commerce continues to grow—online fashion sales are projected to surpass $1 trillion globally by 2025—fashion businesses must future-proof their operations with efficient data systems.

According to a McKinsey report, brands that lack centralized data solutions face:

• 33% higher returns due to inaccurate product listings.
• 40% slower time-to-market for new product lines.
• Lower retailer scorecards, risking delisting by major buyers.

By contrast, brands using automated tools like AIMS360 and GXS Catalog:

• 🚀 Launch faster
• 🧮 Reduce internal workload
• 📊 Gain better reporting visibility
• 🤝 Improve retail partnerships

Your Takeaway: Competitive Advantage Through Smarter Data

If you're still manually managing SKU lists in spreadsheets, relying on email to update your partners, or struggling with mismatched data across platforms—it’s time to streamline. Integrating AIMS360 with GXS Catalog offers a competitive edge in both efficiency and data integrity.

Whether you're a scaling startup or a well-established brand, embracing this integration means you’ll:

• 📦 Reduce stock errors and improve fulfillment accuracy
• 💬 Communicate clearer product specs to retailers
• 🔧 Adjust prices or attributes on the fly without data chaos

✅ Final Thoughts: Are You Ready to Optimize Your Apparel Data?

The integration between AIMS360 and GXS Catalog isn't just a technical feature—it's a strategic transformation tool for fashion companies serious about growth, visibility, and operational excellence.

Let your data work for you, not against you.

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📞 Get in touch with our team today to discover how AIMS360 can help you scale your brand with precision, speed, and confidence.

hello@aims360.com | 310-361-5710 | www.aims360.com

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References & Resources

1. OpenText. (2023). OpenText Active Catalogue Attribute Guide. Link
2. OpenText. (2023). GXS Vendor EDI Attribute Session Guide. Link
3. McKinsey & Company. (2023). The State of Fashion 2023. Link
4. AIMS360. (2023). OpenText GXS Integration Overview. Link
5. OpenText. (2022). Catalogue Browser Interface Guide for Vendors. PDF Guide

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